AI SETTER + CLOSER FOR COACHES · LIVE IN 7 DAYS · REPLIES UNDER 60 SECONDS

Your DMs book the calls.You just coach.

Book a strategy call

46 calls set for one coach last month. 600+ sales closed in the DM for another.

Calls booked overnight

Live demo

Talk to it. Ask what a lead would ask.

SellByChat builds an AI setter for coaches. It reads every Instagram DM and comment, replies in your voice in under 60 seconds, asks the right questions, and then books a call on your calendar or sends the payment link. It runs day and night. You just coach.

Nothing you type here is saved.

sellbychat

Active now

Scripted answers

Proof

Real numbers. Nothing rounded up.

0sales calls set for one coach, last monthSep 2026B · dashboard export
0+sales closed in the DM for another coachSep 2026B · dashboard export
0+DMs handled across every accountSep 2026B · dashboard export
<60sreply time, day or nightSep 2026B · dashboard export

Coaches from 8K to 1.2M followers. Live in 7 days.

Your setter quit. Again.

  • They take sick days. Your leads do not.
  • One week they sound like you. The next week they do not.
  • Weekend leads sit unread until Monday.
$2,500+ a month, plus commission.C · modelled from what coaches pay a setter, Sep 2026

DMs left unanswered since you landed here0

HUMAN SETTER
  • Replies in about 4 hours
  • Reads from a script
  • 28% of threads drop off
  • Misses leads in other timezones
SELLBYCHAT
  • Replies in under 60 seconds
  • Speaks in your voice
  • Calendar link inside four messages
  • Awake at 3 in the morning, every day
C · modelled from client hiring data, Sep 2026
How it works

Live in 7 days. Selling in 8.

Three steps. We do the work. You approve the voice.

  1. We learn your voice

    You record voice notes about your offer, your client and the way you talk. We turn that into an AI that sells the way you do.

    Capture comingVoice note intake
  2. We build and train your AI

    Sales psychology sits under every reply. Your AI knows when to ask, when to answer the hard question, and when to send the calendar or the link.

    Capture comingPrompt builder
  3. It runs your DMs 24/7

    Every DM gets a real reply in under 60 seconds. Every comment turns into a conversation. You wake up to booked calls and closed sales.

    Capture comingLive pipeline dashboard
Founder video

Ninety seconds from Blue on how it works.

No slides. He shows you what your setter says in a real DM, and where the calls come from.

1 min 30 sec

founder video coming
What it does

Setter when you need calls. Closer when you sell in the DM.

Most tools stop at asking questions. Yours books the call or takes the money.

A pipeline you can actually read

See every chat your AI is having and how close each one is to buying.

Capture comingLive pipeline dashboard recording

Books the call or closes the sale

Big offers get your calendar. Small offers get the payment link.

Capture comingCalendar card inside a DM thread

Sounds like you

It learns from your voice notes and your old DMs, so it talks the way you talk.

Capture comingVoice note intake screen

Wakes up dead threads

Quiet leads get one gentle nudge in your voice at the right time.

Capture comingFollow-up queue

Nothing off-voice slips by

Every reply is scored, and anything odd is flagged to you in seconds.

Capture comingReply score and flag detail

Under 60 seconds, every DM

No queue and no off hours, so your reply speed never drops.

Capture comingReply time chart
The decision

Human setter, chatbot, or your own AI?

Your sales already happen in the DMs. The only question is who works them.

Human setter, chatbot, or your own AI? A row for each thing coaches compare, and a column for each option.
Reply timeWork hours onlyInstant, if the script fitsUnder 60 seconds, 24/7
Sounds like youDepends on the dayReads like a robotTrained on your voice
Handles objectionsAfter months of trainingBreaks off-scriptAnswers and keeps going
Books the callIn work hoursOnly a link dropStraight on your calendar
Closes in the DMRarelyNoSends the payment link
Monthly cost$2,500+ a month plus commissionVaries$397 or $597
Sick daysTakes themNeverNever

C · modelled from what coaches pay a setter, Sep 2026

How is this different from ManyChat?

ManyChat follows a flow you draw. The moment someone says something the flow did not plan for, it stops helping. Yours reads the whole chat, answers the real question in your words, and keeps moving toward the call or the sale.

Why not just hire a human setter?

A setter costs $2,500+ a month plus commission, works your hours, and takes weeks to learn your offer. Yours answers in under 60 seconds, holds hundreds of chats at once, and never quits on you.

What does it cost?

Comment-to-DM automations are free, with no card. Core is $397 a month. AI plus full management is $597 a month. No setup fee, no per message fee, month to month.

Pricing

Start free. Both paid plans cost less than one setter.

The price is on the site. You will not have to ask for it.

Free

$0

Comment-to-DM automations you set up yourself. No AI.

Core

$397per month
  • Set up on your Instagram and Facebook DMs
  • Built around your offer and your voice
  • Live in 7 days

AI + Full Management

Recommended
$597per month
  • Everything in Core
  • The AI setter and closer, in your voice
  • Replies in under 60 seconds
See full pricing

Is this for you?

BUILT FOR YOU IF
  • You coach, and your offer already sells
  • You have 8K or more followers and real DM volume
  • You have hired setters and watched them quit
  • You want sales happening while you sleep or film
  • You want an AI that is yours, not a rented bot
NOT FOR YOU IF
  • You have almost no DMs coming in
  • You do not have an offer that sells yet
  • You want to answer every message yourself
  • You are shopping for the cheapest tool you can find
  • You sell physical products. We build for coaches.
Questions

Asked every week. Answered straight.

Every DM you don't answer is a call you didn't book.

Book a strategy call

30 minutes. Live in 7 days if it is a fit.