AI Setter
An AI setter is software that handles lead qualification conversations in Instagram DMs automatically. It asks strategic questions, determines if a prospect is a fit, and books calls or routes qualified leads. Unlike chatbots, AI setters understand context and adapt their responses in real time. SellByChat's AI setter has processed over 42,000 conversations for coaches and creators.
A prospect taps back on your story with one word. The setter picks it up in seconds and asks what they are working on right now. From there it asks about the goal, what they have already tried, and what keeps getting in the way. It reads each answer before choosing the next question. If the person fits, it offers two call times. If they go quiet for two days, it comes back with one short line about the goal they named. You wake up to booked calls instead of a pile of unread threads.
Questions
What is the difference between an AI setter and a chatbot?
A chatbot follows pre-built decision trees with canned responses. An AI setter understands context, adapts dynamically, and handles unexpected questions naturally. Chatbots capture leads. AI setters qualify and sell.
How much does an AI setter cost?
Costs vary by provider. SellByChat has two flat monthly prices: Core at $397 a month, and AI plus Full Management at $597 a month. There is no per-conversation fee, so a busy month costs the same as a quiet one. Whether that beats hiring a person depends on the base pay and commission you would have paid.
Can an AI setter replace a human setter?
For most coaching businesses, yes. AI setters respond faster (under 60 seconds), work 24/7, never quit, and handle objections consistently. Most coaches who switch see improved close rates within the first month.
Related terms
AI Closer
An AI closer is an advanced AI system that handles the entire sales conversation from qualification through closing. Unlike an AI setter that only books calls, an AI closer handles objections, applies sales psychology, and closes deals directly in DMs. It combines conversation intelligence with proven frameworks like SPIN selling and loss aversion to convert prospects into paying clients.
Lead Qualification
Lead qualification is the process of determining whether a prospect is a good fit for your offer. In DM sales, qualification happens through strategic conversation. The AI evaluates prospects on problem awareness, desire for change, resource availability, and decision-making ability. Qualified leads move forward in the sales process. Unqualified leads get redirected or nurtured for later.
Appointment Setter
An appointment setter is a person or an AI system that qualifies leads and books sales calls or discovery sessions. A human setter commonly costs in the region of $2,000 to $4,000 a month, which is our estimate rather than a published rate, and one person can only work set hours. An AI setter replies in under 60 seconds, works 24/7, and handles many conversations at once. Both qualify prospects and put meetings on the coach's calendar.
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