SellByChat vs Botpress
Botpress is a bot building platform for developers. It gives you deep control, many channels, and code when you need it. SellByChat is a done-for-you AI setter for coaches selling in Instagram DMs. Pick Botpress if you have a developer and want to own the build. Pick SellByChat if not.
Side by side
| What you are comparing | SellByChat | Botpress |
|---|---|---|
| Who it is for | Coaches with no developer and no time to build | Teams with a developer who want to own the bot |
| Custom AI training on your offer | Trained on your specific offer, pricing, and sales voice | General-purpose AI bot builder. You configure everything yourself |
| Objection handling | Dynamic objection reframes refined from real coaching conversations | Supports AI responses but requires your own training and prompt design |
| Multi-day follow-up | Built-in intelligent follow-up that re-engages leads over time | Can be built with custom workflows but not included out of the box |
| Coaching-specific design | Purpose-built for coaching businesses selling through DMs | Horizontal platform for any industry. No coaching specialization |
| Done-for-you setup | We build, test, and optimize everything before launch | Developer-oriented platform. Requires technical skill to build |
| Instagram DM support | Native Instagram DM integration via Meta API | Supports multiple channels but Instagram DM requires custom setup |
| Price | Core $397/month. AI + Full Management $597/month. | Not listed. We did not verify a public price. |
Pricing in this table is what we could see published on 2026-09-21. Where a cell says not listed, we could not verify a public price and did not guess one.
Where Botpress is better
Deep control, including custom code when the visual builder is not enough
Many channels from one build, not just Instagram
A free tier and a large developer community to learn from
Pick SellByChat if
- You do not have a developer and do not want to become one
- You want a setter written for a coaching offer, not a blank canvas
- You want someone else on the hook when something breaks
Pick Botpress if
- You have engineering help and want to own the system outright
- Your use case needs custom logic or an unusual integration
- You want to start on a free tier and grow into it
The verdict
Botpress is a powerful bot-building platform for developers. But power means complexity. Coaches don't need a bot-building toolkit. They need a done-for-you AI that sells in DMs. SellByChat delivers that without requiring technical skills.
Questions
Is Botpress good for non-technical coaches?
Botpress is developer-oriented. While it offers visual builders, creating an effective sales bot requires technical knowledge. SellByChat is done-for-you so coaches never touch the technical side.
Can Botpress sell in Instagram DMs?
Botpress can connect to Instagram with custom configuration, but it's not designed specifically for DM sales. You'd need to build the sales logic, objection handling, and follow-up system yourself.
Which is cheaper, Botpress or SellByChat?
Botpress has a free tier, but factor in development time to build a working DM sales bot. Most coaches spend more on developer hours than SellByChat costs. And the result still lacks coaching-specific training.
Not sure which one fits?
Book a strategy call. We look at your inbox and say straight out whether SellByChat is the right pick for you, or whether Botpress is.