SellByChat vs Chatfuel
Chatfuel is a chatbot builder. You design flows on a canvas and it runs them across several platforms. SellByChat is a done-for-you AI setter for Instagram DMs that we build, train, and manage. Pick Chatfuel if you want to own and edit the flows. Pick SellByChat if you want it handled.
Side by side
| What you are comparing | SellByChat | Chatfuel |
|---|---|---|
| Who it is for | Coaches who want the DM selling done for them | Teams who want to build and own their own flows |
| Technology | Custom-trained AI with conversation intelligence | Visual chatbot builder with decision trees |
| Conversation quality | Dynamic, contextual responses unique to each prospect | Responses come from the flows you build |
| Objection handling | Real-time objection reframes trained on your framework | Answers follow the paths you build in the flow editor |
| Setup method | Done-for-you by our team | DIY visual flow builder |
| Platform focus | Instagram DM sales for coaches | Multi-platform chatbot for various industries |
| Closing capability | Closes deals and books calls end to end | Captures leads and routes to humans for closing |
| Price | Core $397/month. AI + Full Management $597/month. | Not listed. We did not verify a public price. |
Pricing in this table is what we could see published on 2026-09-21. Where a cell says not listed, we could not verify a public price and did not guess one.
Where Chatfuel is better
A mature visual builder that is genuinely good at flows
Works across Instagram, Messenger, WhatsApp and web chat
Templates and a big user base, so there is plenty of help to copy from
Pick SellByChat if
- You want an AI that answers questions you did not plan for
- You do not want to build, test, or maintain a flow
- You sell a high-ticket offer where the reply has to handle objections
Pick Chatfuel if
- You want full control over every step and every message
- You need one bot across several channels, not just Instagram
- You have someone in-house who enjoys building and tuning flows
The verdict
Chatfuel is a solid chatbot platform and the flow builder is genuinely good. If you want to own the build, work across several channels, and keep control of every message, Chatfuel is the right pick. If you want an AI that answers what you did not plan for, and a team to run it, pick SellByChat.
Questions
Is Chatfuel good for coaching businesses?
Chatfuel can handle basic lead capture and FAQ responses for coaches. But it cannot sell. It follows decision trees that break when prospects ask unexpected questions or raise objections.
Does SellByChat require me to build flows?
No. SellByChat is done-for-you. We handle the entire setup, AI training, and optimization. You provide your offer details and sales process. We build everything.
Can Chatfuel handle high-ticket coaching sales?
No. High-ticket sales require dynamic objection handling, contextual responses, and multi-day nurture conversations. Chatfuel's decision tree approach cannot deliver this. SellByChat can.
Not sure which one fits?
Book a strategy call. We look at your inbox and say straight out whether SellByChat is the right pick for you, or whether Chatfuel is.