SellByChat vs Close.io
Close is a CRM and calling platform for sales teams. It tracks deals, dials leads, and reports on a pipeline. SellByChat is an AI that holds the Instagram DM conversation and books the call. Pick Close if your selling happens on the phone. Pick SellByChat if it happens in the DMs.
Side by side
| What you are comparing | SellByChat | Close.io |
|---|---|---|
| Who it is for | Coaches selling in Instagram DMs | Sales teams working leads by phone and email |
| Primary function | AI-powered DM sales conversations that close deals | CRM and calling platform for sales teams |
| DM sales capability | Full AI conversations in Instagram DMs | No native Instagram DM integration |
| Objection handling | AI handles objections dynamically in real time | Relies on human reps to handle objections |
| Target user | Solo coaches and small coaching businesses | Sales teams with multiple reps |
| Automation level | Fully automated DM sales conversations | CRM automation with human-driven outreach |
| Instagram integration | Native Instagram DM support via Meta API | No Instagram DM support |
| Price | Core $397/month. AI + Full Management $597/month. | Not listed. We did not verify a public price. |
Pricing in this table is what we could see published on 2026-09-21. Where a cell says not listed, we could not verify a public price and did not guess one.
Where Close.io is better
Built-in calling and email, so a rep can work a list without switching tools
Real pipeline, reporting, and activity tracking for a team of reps
Strong at the part we do not do at all, which is managing a phone-led sales process
Pick SellByChat if
- Your leads come from Instagram and the first conversation happens in the DMs
- You want that conversation answered in under 60 seconds without you
- You are one person, not a team of reps
Pick Close.io if
- Your sales happen on calls and you need a dialler, call logs, and reporting
- You have reps who need a shared pipeline and activity tracking
- You need a system of record for contacts and deals, which SellByChat is not
The verdict
Close.io is an excellent CRM for sales teams running phone and email outreach. But coaches selling through Instagram DMs need a different tool. SellByChat handles the entire DM sales conversation with AI. Close.io requires human reps for every interaction.
Questions
Can Close.io handle Instagram DM sales?
No. Close.io is a CRM built for phone and email sales teams. It has no native Instagram DM integration. SellByChat is built specifically for Instagram DM sales.
Should I use Close.io or SellByChat for my coaching business?
If you sell primarily through phone calls with a sales team, Close.io is excellent. If you sell through Instagram DMs, SellByChat is the right tool. Many coaches use a CRM alongside SellByChat for pipeline management.
Does SellByChat replace my CRM?
No. SellByChat handles the DM conversation layer. It integrates with CRMs like GoHighLevel and HubSpot for pipeline management, contact tracking, and calendar booking.
Not sure which one fits?
Book a strategy call. We look at your inbox and say straight out whether SellByChat is the right pick for you, or whether Close.io is.